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Our mission and goals are to transcend fashion, build confidence, and provide a vehicle of expression for all sizes and walks of life while specializing in extended sizes.
Demarco Solar was founded with a clear and compelling mission driven by a personal need and a commitment to addressing a gap in the fashion industry.
The primary reasons for starting the business includes:
1. Limited Plus-Size Clothing Options:
- The initial motivation behind starting Demarco Solar was the personal experience of Derrick P
Demarco Solar was founded with a clear and compelling mission driven by a personal need and a commitment to addressing a gap in the fashion industry.
The primary reasons for starting the business includes:
1. Limited Plus-Size Clothing Options:
- The initial motivation behind starting Demarco Solar was the personal experience of Derrick Pumphrey, Sr., who was a plus-size man with a passion for dressing well. Recognizing the limited options in the market for stylish plus-size clothing, Derrick, along with his best friend and partner, Joan White, decided to create their own clothing line.
2. Passion for Fashion and Style:
Derrick's genuine love for fashion and desire to dress in a stylish manner, despite the limited choices available for plus-size individuals, served as a driving force. The founders were motivated by the belief that everyone, regardless of size, should have access to fashionable and trendy clothing options.
3. Inclusivity and Specialization in Extended Sizes:
- Understanding the challenges faced by plus-size individuals in finding clothing that fits well and is fashion-forward, Demarco Solar chose to specialize in extended sizes. The founders aimed to fill the void in the market by providing inclusive and stylish clothing options for a diverse range of body shapes.
4. Community and Customer Engagement:
- The business evolved beyond a mere clothing store to become a community hub. Referred to as "the hospital," Demarco Solar engaged with customers on various topics, including finances, health, wellness, and religion. This commitment to building relationships and supporting the community became an integral part of the business's mission.
5. Chick-fil-A Customer Service Approach:
- The emphasis on providing Chick-fil-A customer service highlights a commitment to exceptional service and creating a positive shopping experience. This approach aligns with the founders' vision to not only offer clothing but also to make customers feel valued and supported.
6. Filling a Market Gap and Improving Fashion Industry Practices:
- The founders identified an opportunity to improve the fashion sector by addressing fierce competition, offering great product and service deals, and providing reasonably priced, satisfying, and effective goods. Their goal was to contribute to better revenue for the industry and increase trust in fashion brands, especially during a time of demand for affordable and quality fashion items.
7. Legacy and Passion for Growth:
- The legacy of Demarco Solar, born from Derrick Pumphrey's passion for fashion and desire to overcome the limitations in the market, continues with Joan White's determination to grow, expand, and make a positive impact nationally. The business started as a response to a personal need but grew into a legacy driven by a shared commitment to excellence and inclusivity.
In summary, Demarco Solar started with the vision of providing stylish and inclusive clothing options, especially for plus-size individuals, driven by a personal passion for fashion, a commitment to exceptional customer service, and a desire to make a positive impact in the fashion industry and the community.
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